Errata

The ever-enlightening Seth Godin:

Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can’t think of a product or movie or any other launch that has ever come close to generating that much direct revenue.

He then goes on to identify ten things Apple did — and does — to make it happen.

If you work in marketing and don’t read Godin, you should. The guy’s posts are like a master’s program in bite-sized, daily classes. Genius.